PHNO-SB: 'WALANG HANGGAN' STILL MOST WATCHED PROGRAM ON TV

'WALANG HANGGAN' STILL MOST WATCHED PROGRAM ON
TV
[PHOTO -Walang Hanggan"
stars Coco Martin and Julia Montes]
MANILA,
JUNE 5, 2012
(ABS-CBN) The hit drama series "Walang Hanggan" remains
the most-watched program in the country in May, latest data from Kantar media
showed, helping ABS-CBN Corp. continue its nationwide leadership in the
all-important primetime bloc.
"Walang Hanggan," starring Coco Martin and Julia Montes, was the No. 1
program with an average national TV rating of 36.5%. It was also the most-viewed
program in Mega Manila with 30% vs "Legacy" with 20.8% and in Metro Manila with
31.8% vs 19.9%.
The Bhutan-shot series, "Princess and I," meanwhile, was the second
most-viewed program nationwide with a national TV rating of 31.7%. The Kathryn
Bernardo-starrer also outperformed its rival in Metro Manila with 26.2% vs.
GMA's new series "Luna Blanca" with 21.4%.
The two programs helped ABS-CBN maintain its dominance on primetime (6 p.m.
to 12 midnight) last May with an average audience share of 42% versus GMA's 29%,
based on Kantar Media data.
Kantar Media also reported that ABS-CBN slightly increased its lead in Metro
Manila to 36% last month from 35% in April, while GMA maintained its share at
32% during primetime when most Filipinos spend time watching TV and advertisers
put their investments to reach more consumers efficiently.
ABS-CBN also ruled primetime in other key territories like Balance Luzon
(areas in Luzon outside Mega Manila) with 46% audience share vs GMA's 30%; in
the Visayas where it registered a two-point increase to 58% or a 40-point lead
over GMA's 18%; and in Mindanao with 59% or almost four times bigger than GMA's
15% share.
The long-running primetime newscast, "TV Patrol," meanwhile, remained the No.
1 newscast with an average national TV rating of 26% vs "24 Oras" with 18.8%.

Overall, seven out of the top 10 programs for May were produced by ABS-CBN --
"Maalala Mo Kaya" (25.9%), "Wansapanataym" (22.7%), "Dahil sa Pag-ibig" (22.5%),
and "Rated K" (21.6%).
Based on Kantar Media data, ABS-CBN garnered an average audience share of
34.1% in total day with rival GMA Network placing second with 33.6% share. ABS-CBNnews.com is the news website of ABS-CBN.



Chief News Editor: Sol
Jose Vanzi

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