P34-M IN 7 DAYS
MANILA, FEBRUARY 18, 2012 (PHILSTAR) (PHOTO - Rachel McAdams and
Channing Tatum in "The Vow".)
MANILA, Philippines - Columbia Pictures' touching romantic drama "The Vow"
stole the hearts of Filipino audiences as it grossed an outstanding
P34.08-million nationwide in its first seven days of release (Feb 10-16) and on
only 61 screens. This was announced today by Vic Cabrera, managing director of
Columbia Pictures Industries, Inc. which distributed the film.
Attracting a predominantly date-market, "The Vow's" successful box-office
performance benefited from a pre-Valentine and Friday opening – an irresistible
formula for the film's target audience.
"Our decision to launch the film on the same date as its U.S. bow has paid
off," said Cabrera. "We've always believed that `The Vow' is a special love
story that Filipinos can relate to, given our fondness for sentimental, romantic
movies. Add to this the unmistakable screen chemistry of stars Rachel McAdams
and Channing Tatum, and you have a clear crowd-pleaser."
In North America, "The Vow" made it to the altar at No. 1 with a sweet $41.7
million gross, outperforming "Safe House" and "Journey 2: The Mysterious
Island." It's the biggest opening for Screen Gems (a unit of Sony Pictures)
whose previous record-holder, "Dear John," is also a romance tearjerker that
starred Tatum.
Back in the Philippines, Trinoma posted the highest box-office receipts for
"The Vow" at P2.79-M, followed closely by SM Mall of Asia (P2.21-M), Greenbelt 3
(P1.66-M), Glorietta 4 (P1.60-M), Power Plant (P1.45-M), SM North EDSA
(P1.37-M), SM Megamall (P1.35-M), Ayala Cebu (P1.21-M), Gateway Cineplex
(P1.07-M) and Alabang Town Center (P1.06-M).
Rounding out the Top 20 cinemas are Robinsons Ermita (P1.05-M), Greehills
Cinema (P 917,490), Newport City (P 914,345), SM Cebu (P 901,280), Shang
Cineplex (P 848,402), SM San Lazaro (P 785,797), SM Manila (P 752,793),
Robinsons Galleria (P 733,666), Eastwood Cinema (P 706,372) and SM Baguio (P
588,714).
In "The Vow," Paige (McAdams) and Leo (Tatum) are a young married couple,
madly in love and living fulfilling lives as artists in Chicago. One snowy
night, the two fall victim to a car accident. Leo survives intact, but a head
trauma erases Paige's entire memory of her relationship with her husband. When
she comes out of her coma, Leo is a stranger to her. Suddenly Leo finds himself
in the painful position of rebooting the relationship he's waited his whole life
for, and win his wife's love all over again.
Still showing across the Philippines, "The Vow" is distributed by Columbia
Pictures, local office of Sony Pictures Releasing International. Visit http://www.columbiapictures.com.ph
for trailers, exclusive content and free downloads. Like us at www.Facebook.com/ColumbiaPicturesPH
and join our fan contests.
Chief News Editor: Sol
Jose Vanzi
© Copyright, 2012 by PHILIPPINE
HEADLINE NEWS ONLINE
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