NEW HTML5
CYBERSPACE, NOVEMBER 14, 2011 (FORBES NEWS
MAGAZINE) By Joseph Hargett, (photo at left) Contributor +
Follow - Adobe announced it is ceasing development of its Flash plugin for
mobile devices, as the company refocuses its efforts on HTML5.
The company plans to continue revising current plugins for Android and
BlackBerry platforms with bug fixes and security updates, and it will keep
developing Flash for computers. But HTML5 allows mobile browsers to have all the
same functions as Flash, and Adobe said it believes it is the "best solution for
creating and deploying content in the browser across mobile platforms."
Adobe's decision comes four years after Apple stated its resistance to
implement Flash into its iPhone and iPad devices. Apple's CEO at the time, Steve
Jobs, said the company's devices would not support Flash because it hurt
software performance and instead opted to embrace the emerging HTML5 technology.
Since then, Apple devices grew in popularity, and many websites began to
abandon their Flash-based interfaces in favor of the iPhone- and iPad-friendly
HTML5 technology. Adobe still has a tremendous presence on millions of websites,
but as the technology in smartphones continues to grow and the Web browsing
experience on mobile devices becomes more like the browsing experience on
computers, Flash is at risk of becoming obsolete.
Adobe's dismissal of Flash will likely benefit consumers in the long run. The
company itself recognizes HTML5 as the superior technology and websites still
using Flash will likely make the transition, eventually leading to a better
browsing experience for the millions of mobile and iOS users.
Companies like Facebook and Financial Times are already using HTML5 to build
apps and websites that work across a variety of browsers and devices, making
their information accessible no matter what system audiences are using.
Adobe, which also announced it was cutting 750 jobs, is now set up for a
bumpy road ahead as its tries to continue to stay relevant without Flash to lean
on. The Flash maker once had control of companies like Microsoft and Google, as
they were forced to work around its plugins, but now finds itself in the
opposite position as mobile browsing becomes more prevalent.
Now as the prominence of Flash dissipates, Adobe will have to rely on its
developing technologies in HTML5 to make up for its losses.
This post originally appeared at Mobiledia.
11/10/2011 @ 3:01PM |1,029 views
Steve Jobs Vindicated; Adobe Reportedly Abandoning Mobile
Flash Plug-In
Adobe Systems Inc. (ADBE) is being hammered this morning, with the shares off
more than 10% ahead of the open as traders react to a slew of negative reports –
including the end of development for its mobile Flash Player plug-in.
Specifically, the company announced that it's cutting 750 jobs and taking a
pre-tax charge of $87 million to $94 million in the fourth-quarter as part of a
restructuring plan.
As a result of the charges, Adobe lowered its fourth-quarter earnings
forecast to a range of 30 cents to 38 cents per share, down from a range of 41
cents to 50 cents per share. The firm expects revenue to remain untouched,
reiterating prior guidance for sales in a range of $1.08 billion to $1.13
billion.
The most striking announcement, however, came as reports surfaced that Adobe
will abandon development of its Flash plug-in for mobile devices. As reported by
ZDNet last night, the company has prepared an email to its partners stating "We
will no longer adapt Flash Player for mobile devices to new browser, OS version
or device configurations." The email continues, "Some of our source code
licensees may opt to continue working on and releasing their own
implementations. We will continue to support the current Android and PlayBook
configurations with critical bug fixes and security updates."
The report goes on to state that Adobe will focus on helping partners package
media in Adobe's AIR platform. Should this report pan out, it could strip
Android manufacturers of a significant bragging right on Apple Inc.'s (AAPL) iOS
and posthumously vindicate former Apple CEO Steve Jobs. You may remember that
Jobs created quite a stir by deciding not to support Adobe Flash on iOS devices.
Returning to ADBE shares, the stock is not high on Wall Street's shopping
list. According to data from Thomson/First Call, ADBE has attracted 12 Buys, 12
Holds, and three Sell ratings. Meanwhile, the stock currently sports an average
12-month price target of $31.
Options traders are also wary of ADBE's future. For instance, November call
open interest totals 12,270 contracts versus put open interest of 17,161
contracts. The result is a bearishly skewed front-month put/call open interest
ratio of 1.39.
Taking a closer look at ADBE's open interest configuration reveals that peak
November call open interest totals 3,218 contracts at the 30 strike. Another
2,856 calls reside at the November 29 strike, while 2,428 contracts reside at
the 32 call. On the put side, peak open interest totals a hefty 7,098 contracts
at the November 29 strike. Other put strikes of note include the November 30,
with 2,036 contracts open, and the November 23, with open interest of 2,264
contracts.
From a technical perspective, ADBE's reversal comes at an time when the
shares are battling overhead resistance at their 200-day moving average.
Furthermore, the equity was also attempting to reclaim round-number support at
$30. Heading into the open, ADBE trading nearly 10% lower, placing the stock
just above $27. This area is crucial for the security, as the stock's 50-day
trendline resides just below at $26.17. A breach of this moving average could
signal additional losses for ADBE over the intermediate term. Daily ADBE chart
with 50-day and 200-day moving averages
Daily ADBE chart with 50-day and 200-day moving averages
What is Flash Player?
Adobe® Flash® Player is a cross-platform, browser-based application runtime
that provides uncompromised viewing of expressive applications, content, and
videos across browsers and operating systems.
1. Produce stunning media experiences using the advanced audio and video
capabilities of Flash Player.
H.264/AVC software encoding for cameras
Stream beautiful video from your computer's camera with higher
compression efficiency and industry-wide support, enabling both high-quality
real-time communications (such as video chat and video conferencing) and live
video broadcasts.
Protected HTTP Dynamic
Streaming
(HDS)
Protect streaming video across devices without
the complexity of a license server.
Acoustic echo cancellation (desktop
only)
Add real-time VoIP capabilities to games, enterprise, and other
types of apps without requiring users to wear a noise-canceling
headset.
Users can chat using the speaker built into their desktop or laptop
computer.
High-quality video codecs
Deliver HD quality video up to 1080p that rivals today's best
video codecs with On2 VP6, On2 VP6-S, and industry-standard H.264 in the most
popular video format on the web through progressive download, HTTP streaming, or
RTMP streaming.
2. Deploy dynamic web applications in a powerful runtime
Extend the runtime capabilities of Flash Player to create user experiences
never before possible in the browser.
Multicore support for graphics
Speed up the rendering of vectors, bitmaps, filters, and video,
including true 1080p video, with multicore support that takes advantage of up to
four CPUs.
Vector data type
Use the typed array class for better performance, efficiency,
and error checking of data.
ActionScript 3.0
Achieve superb performance with complex applications; large data
sets; and object-oriented, reusable codebases with ActionScript 3.0, based on
the ECMAScript standard (ECMA-262).
Microphone access (desktop only)
Access binary data of the live and continuous waveform coming
from the microphone to create new types of audio applications
Global error handling
Write a single error handler to process all runtime errors that
were not part of a try/catch statement. Improve application reliability and user
experience by catching and handling unexpected runtime errors, and present
custom error messages.
Dynamic sound generation
Use enhanced sound APIs to generate audio and create new types
of audio apps such as music mixers and sequencers, real-time audio for games, or
even audio visualizers. Process, filter, and mix audio in real
time.
3. Build for mobile To the top
Develop mobile applications that take advantage of the native text input
controls on Android™, BlackBerry® Tablet, and iOS operating systems.
Support for mobile platforms
Deliver content to mobile devices. Targeted mobile operating systems include
Android and Blackberry Tablet OS. A porting kit and Linux® based reference
implementation is available to partners to port Flash Player to other
platforms.
Complete info on the Adobe Flash 11 please click:
http://www.adobe.com/products/flashplayer/features.html
THESE ARE JUST A VERY FEW SAMPLES OF ADOBE FLASH PLUG-INS THAT ALLOWED US,
INTERNET USERS, VERY MANY ENJOYABLE AND COOLEST TIMES OF OUR LIVES ON THE WEB
VIA OUR MOBILE COMPUTERS. WE NOW LOOK FORWARD TO THE NEW HTML-5 DEVELOPMENT
STEADILY REPLACING THE MEMORABLE ADOBE FLASH PROGRAMS.
Chief News Editor: Sol
Jose Vanzi
© Copyright, 2011 by PHILIPPINE HEADLINE
NEWS ONLINE
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