[PHOTO - The full-page story in The Wall Street Journal's latest issue on how Willie Revillame (bottom, with co-host Shalani Soledad) and his show Willing Willie has drastically changed the advertising game in Philippine television]
NEW YORK, MARCH 11, 2011 (STAR)
Willie makes it to The Wall Street Journal FUNFARE UPDATE By Ricardo F. Lo The Philippine Star Updated March 07, 2011 12:00 AM 0 comment to this post
From the tabs, Willie Revillame has made a dramatic leap to the international media via an article titled 'Willing Willie' jolts Philippine TV in the latest issue of The Wall Street Journal.
Subtitled "Popular host's departure from big network for upstart channel sparks lawsuits and shakes up advertising market," the story quoted a Nielsen Co. data noting that "with nearly $4 billion in spending last year, the Philippine TV market is bigger than India's and on par with Indonesia's" and it's because "while newspapers take up the bulk of advertising in India, TV eats up about 75 percent of ad spending in the Philippines and draws buyers from around the world" presumably because of the two top network's relay stations abroad, ABS-CBN's TFC (The Filipino Channel), and GMA's Pinoy TV (in some places) and GMA Life (in other places).
The story pointed out that until "Mr. Revillame (pronounced reh-vil-YA-meh) defected to TV5, the Philippine TV market was dominated by ABS-CBN (Willie's former home channel. — RFL), which had P24 billion ($554 million) in revenue in 2009, and GMA Network Inc.," adding that after Willie took his show (retitled Willing Willie from Wowowee) to TV5, he perhaps unwittingly acted as Pied Pier and prompted other stars from other channels to follow suit.
According to The Wall Street Journal, while GMA remains the No. 1 channel, "in the fourth quarter TV5 grabbed 29 percent of the weekend primetime audience in the Manila to become No. 12, overtaking ABS-CBN which had 23 percent. GMA sources were quoted as saying that it "welcomes the entry of TV5" and doesn't see it as a threat in the Manila market. TV5 executive Ray Espinosa was also quoted as saying that TV5 "expects to capture a third of total TV ad spending in the Philippines by 2015, up from 10 percent."
Meanwhile, Willie is facing yet another TRO (Temporary Restraining Order) case filed against him by ABS-CBN. He has also earlier brought up a "breach of contract" case against his former network.
Why Karylle made Lolo Sonny teary-eyed
During the 2011 Philippine Sportswriters Association's Awards Night held Saturday night at the Manila Hotel, Karylle made his lolo, Lifetime Achievement awardee Carlos "Sonny" Padilla, her world-renowned boxing referee teary-eyed when she serenaded him with three songs — Safest Place, They Can't Take That Away From Me, and You've Got a Friend. Others present also became emotional, including Karylle's mother, Zsa Zsa Padilla, Sonny's daughter.
In her tweet during the event, Zsa Zsa said, "Karylle singing for her lolo. So touching."
In the middle of You've Got a Friend, Karylle, lovely in a modern Filipiniana gown by Joey Samson, asked her mom to sing a few lines of the song. Zsa Zsa did, in tears.
Karylle (rightmost) with (from left) half-sister Zia Quizon, mom Zsa Zsa Padilla and Lolo Carlos 'Sonny' Padilla
Zsa Zsa further twitted, "It was such a great night. Thank you, sweet Jesus. It's rare that I see my Dad teary-eyed, but when Karylle sang for him and they stood next to me, Karylle made me join the song and I got emotional. Thank you again, Philippine Sportswriters Association, for giving recognition to my father. It was a great opportunity for him to come home to Manila."
Aside from being a boxing legend, Sonny has become a part of pop culture as he immortalized the lines "hindi lang pampamilya, pang-sports pa" in an alcohol commercial. Now based in Las Vegas, he's staying in Manila for around a month.
After the event, Karylle, in her Twitter account said, "I am very happy to see lolo like that. I love you, lolo."
Incidentally, another reason for Zsa Zsa to be happy was the formal launch of her and Dolphy's daughter Zia yesterday at ASAP Rocks where Zsa Zsa and Karylle are already mainstays. Zia is now also with STAGES, Karylle's management group.
Karylle (rightmost) with (from left) half-sister Zia Quizon, mom Zsa Zsa Padilla and Lolo Carlos 'Sonny' Padilla
The Price is Right live airing starts today
Hosted by Queen of Game Shows, Kris Aquino, The Price is Right continues to get stronger day by day with its unique brand of entertainment that tickles the Filipino's nature of being price-conscious and clever.
Adding to the charm of the show is Kris' repartee with the contestants, who come from all walks of life and have different life stories and personalities to share. Even the program's announcers, Rich Herrera and Rich Hardin, are fast gaining popularity especially among the female population.
Kris scores another hit with the success of The Price is Right which consistently has made the Top 15 highest-rating TV programs nationwide according to Kantar Media.
With her track record and accolades, Kris can easily be mentioned on the same breath with game show legends Bob Barker and Drew Carey, the former and the present hosts of the US version of The Price is Right.
Starting today, The Price is Right goes live Monday through Friday on its new timeslot at 5:45 p.m. on ABS-CBN.
Chief News Editor: Sol Jose Vanzi
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