THE COCA-COLA CHRISTMAS CARAVAN LIGHTS UP MAGIC AND HAPPINESS
MANILA, DECEMBER 31, 2010 (MANILA STANDARD) Shake up the happiness. Wake it up, wake up the happiness. It's Christmas time!
Once again, the country's one and only partner in opening up the true spirit of the holiday season, Coca-Cola, rolled down the highly anticipated Coca-Cola Christmas Caravan and the annual Araneta Center Giant Tree Lighting on Nov. 12 at the Araneta Coliseum parking lot. The well-loved beverage brand treated guests to an experience like no other when it painted the town red and led all the festivities, keeping true to fulfilling its tradition of bringing everybody together to usher in a magical Christmas.
Kicking off the day's funfair was a grand parade led by a convoy of Coca-Cola Christmas trucks carrying two of the hottest youth icons of today and Coca-Cola ambassadors Kim Chiu and Enchong Dee with teen celebrities Empress Schuck, Joseph Marco, Matt Evans and the Pinoy Big Brother Teen Clash of 2010 housemates Ivan Dorschner, James Reid, Ryan Bang, Bret Jackson, Tricia Santos, Jenny Sol, Devon Seron and Fretzie Bercede, StarStruck idols Kris Bernal, Steven Silva, Rocco Nacino, Enzo Pineda and Diva Montelaba along with the Philippine Navy Band which marched along and rocked out the Araneta Center with lively renditions of popular Christmas jingles.
Right after the caravan spread cheers across the upbeat hub, more and more surprises were opened up as the energetic duo of Nicole Hyala and Chris Tsuper welcomed guests to the various game, activity and photo booths lined up by Coca-Cola just before the official tree lighting ceremony started. The renowned Love Radio tandem DJ's bonded and shared an early Noche Buena feast with the celebrity guests, granted some of the guests' heartfelt wishes and gave away raffle prizes to lucky folks all through out the afternoon.
In no time, all the rush and thrill finally led to the much-awaited lighting of the Giant Christmas Tree situated at the heart of Araneta Center, a celebrated custom since 1981. The exciting countdown to the "it-moment" was joined in by officials from the local government, Araneta Center and The Coca-Cola Company along with Kim Chiu and Enchong Dee along with other personalities and celebrity guests. Standing at almost 100ft. this year's tree is bedecked with more than 10, 000 lights and hundreds of stars and Coca-Cola Christmas balls, with huge ribbons and colorful gift boxes as accents. Through the years, it has been a beacon of hope among the Filipinos; a most cherished icon that signals the beginning of the holiday season and reminds us to always believe in the magic and happiness it brings, the same way Coca-Cola inspires.
"We are so happy that we are part of this very momentous affair—to light up happiness and open up a magical Christmas season with our favorite drink, Coca-Cola! That's what this occasion is all about—for us to remember that we would always have Coca-Cola to energize our bodies with its delicious taste and fizz as we celebrate with the ones closest to our hearts and to refresh our spirits so we can all enjoy life's goodness," says Coca-Cola ambassador Enchong Dee.
Unlike in the previous years, Coca-Cola gave the amazed partakers more reasons to light up happiness among themselves and others around them as it held the first-ever simulated lights and sounds show. The magical harmony of lively Christmas anthems and dazzling beams that sparkled among the Coca-Cola caravan up to the giant tree culminated to a fireworks display, which left guests in high spirits.
Indeed it was a day of wonderful surprises, moreover when Coca-Cola also launched the Coca-Cola Contour Glass promo. "The Coca-Cola contour glass is one of this season's fun, ultimate merry must-haves that will surely complete our Noche Buena bonding and allow us to keep refreshing ourselves with the deliciously fizzy cola drink we all love. It's available in five perky colors such as red, yellow, violet and green and the latest addition to the bunch, the aquamarine contour glass. Let's make moments count this Christmas by sharing them together. Let's make it more colorful with an ice-cold Coke and these cool contours," says Coca-Cola ambassador Kim Chiu.
It's so easy to take home all five Coca-Cola Christmas Contour Glasses: Buy Coca-Cola, Coke Light, Coke Zero, Sprite or Royal Tru Orange in any of the 500ml, 750ml, 1L, 1.5L and 2L packs. Look under the Santa cap for the "Coke Glass" text and collect two more regular Coca-Cola Santa caps and exchange these caps for one Coca-Cola Christmas Contour Glass from any 7 Eleven store, selected sari-sari stores or public markets and Coca-Cola Sales offices nationwide. You may redeem from Nov. 15 to Dec. 31 only.
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Chief News Editor: Sol Jose Vanzi
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